Bringing Out Your Company’s Soul At a Trade Show

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May 182012
 

Have you ever been bedazzled by a theatrical trailer only to find out it completely misrepresented what the movie was about? False expectations can ruin a great movie. The same is true about what your trade show display tells visitors. If your trade show booth design doesn’t embody the soul of your business, you’re not doing your product justice.

So here are a few tips to help you imbue your custom trade show displays with the essence of your business.

Be true to yourself. You may have the most versatile vegetable peeler in the world, but fight the urge to try to be all things to all people. Focus your collateral material, your demos, and your talking points on what you do better than anyone. You’ll be surprised how many people are willing to change their demand around a well presented product with a clear purpose. In fact, people love learning about novel ways to solve familiar problems, which leads us to our next tip.

Show off something fresh and unique. No one peruses custom trade show displays looking for the coolest thing from last year. Your brand is a living thing and people want to see life and progression. This doesn’t mean you have to sit out the trade show just because you haven’t invented a new product in awhile. Repackage what you have. Show what else is so unique about it. Make a minor design change. Little Giant Ladders revitalized sales for their ladder systems by adding a couple little wheels to move their ladder more easily. You can reinvent your product in the visitor’s mind while maintaining your brands identity.

Sell a lifestyle, not just a product. This can be a challenge for a 10′ by 6′ trade show booth design. But why is there such a big market for high powered blenders right now? Not because the concept of a blender is new. It’s because people love the idea of getting their nasty healthy leafy vegetables hidden in a delicious fruit smoothie. This idea is revolutionary. You’re not selling a blender, you’re pouring a refreshing 3-minute fitness smoothie down your customer’s throat — literally. Live demos are Blendtec’s bread and butter. The best way to tell about the greatness of your product is to show it in action. Your customers will identify your brand with how it changes their lives, not just your product. So make sure your booth staff has the pitch or demo down well enough that your product can sell itself.

Insight Exhibits

1367 South 7th West

Salt Lake City, UT 84104

(801) 978-9000

 Posted by admin at 6:46 pm  Tagged with: , , , ,

Insurance Minimums in the USA: differences

 Insurance  Comments Off
May 162012
 

Auto insurance minimums are different from one state to the other that is why it is important for you to get a hold of the required coverage issued by your state. Auto insurance minimums, although approved by law, are usually not enough. If you are looking to save some money though, getting the minimum coverage based on your state’s laws is a good idea as long as you are ready to shoulder all other expenses in the future.

Here is the list of the minimum insurance by state:

  • Alaska 50/100/25
  • Alabama 25/50/25
  • Arkansas 25/50/25
  • Arizona 15/30/10
  • California 15/30/5
  • Colorado 25/50/15
  • Connecticut 20/40/10
  • Delaware 15/30/10
  • Florida 10/20/10
  • Georgia 25/50/25
  • Hawaii 20/40/10
  • Idaho 20/50/15
  • Illinois 20/40/15
  • Indiana 25/50/10
  • Iowa 20/40/15
  • Kansas 25/50/10
  • Kentucky 25/50/10
  • Louisiana 15/30/25
  • Maine 50/100/25
  • Maryland 30/60/15
  • Massachusetts 20/40/5
  • Michigan 20/40/10
  • Minnesota 30/60/10
  • Mississippi 25/50/25
  • Missouri 25/50/10
  • Montana 25/50/10
  • Nebraska 25/50/25
  • New Hampshire 25/50/25
  • New Jersey 15/30/5
  • New Mexico 25/50/10
  • Nevada 15/30/10
  • New York 25/50/10
  • North Carolina 30/60/25
  • North Dakota 25/50/25
  • Ohio 12.5/25/7.5
  • Oklahoma 25/50/25
  • Oregon 25/50/20
  • Pennsylvania 15/30/5
  • Rhode Island 25/50/25
  • South Carolina 25/50/25
  • South Dakota 25/50/25
  • Tennessee 25/50/15
  • Texas 30/60/25
  • Utah 25/65/15
  • Virginia 25/50/20
  • Vermont 25/50/10
  • Washington 25/50/10
  • Wisconsin 50/100/55
  • West Virginia 20/40/10
  • Wyoming 25/100/15

auto insurance minimums explianed

Let’s take Wisconsin as an example. The minimum is 50/100/55 – 50 and 100 refer to the limits of coverage for bodily injury while 55 refers to the limit of our coverage in terms of property damage. This means that in a state minimum of 50/100/55, the maximum that your insurance will pay is only up to 50, 000 with a 100, 000 provision per accident. The problem with this is that what if there are more people who need 50, 000 because of bodily injury? You would either have to shoulder the costs or get sued for them. The last number of course is the minimum that your insurance will pay for property damage, if it goes over that number, then you would have to pay for the remainder.

Some people only get coverage based on the minimum requirement of their state but if you look at the example above, one can see that this minimum is not enough and will not even cover other expenses.

Think of it this way, good policy is an investment. That is why you should at least get other auto insurance coverage aside from what is required.

 Posted by admin at 2:59 pm  Tagged with: , , , ,

Auto Insurance Minimums – State by State

 Insurance  Comments Off
May 162012
 

Auto insurance minimums are different from one state to the other that is why it is important for you to get a hold of the required coverage issued by your state. auto insurance minimums, although approved by law, are usually not enough. If you are looking to save some money though, getting the minimum coverage based on your state’s laws is a good idea as long as you are ready to shoulder all other expenses in the future.

Here is the list of the minimum insurance by state:

  • Alaska 50/100/25
  • Alabama 25/50/25
  • Arkansas 25/50/25
  • Arizona 15/30/10
  • California 15/30/5
  • Colorado 25/50/15
  • Connecticut 20/40/10
  • Delaware 15/30/10
  • Florida 10/20/10
  • Georgia 25/50/25
  • Hawaii 20/40/10
  • Idaho 20/50/15
  • Illinois 20/40/15
  • Indiana 25/50/10
  • Iowa 20/40/15
  • Kansas 25/50/10
  • Kentucky 25/50/10
  • Louisiana 15/30/25
  • Maine 50/100/25
  • Maryland 30/60/15
  • Massachusetts 20/40/5
  • Michigan 20/40/10
  • Minnesota 30/60/10
  • Mississippi 25/50/25
  • Missouri 25/50/10
  • Montana 25/50/10
  • Nebraska 25/50/25
  • New Hampshire 25/50/25
  • New Jersey 15/30/5
  • New Mexico 25/50/10
  • Nevada 15/30/10
  • New York 25/50/10
  • North Carolina 30/60/25
  • North Dakota 25/50/25
  • Ohio 12.5/25/7.5
  • Oklahoma 25/50/25
  • Oregon 25/50/20
  • Pennsylvania 15/30/5
  • Rhode Island 25/50/25
  • South Carolina 25/50/25
  • South Dakota 25/50/25
  • Tennessee 25/50/15
  • Texas 30/60/25
  • Utah 25/65/15
  • Virginia 25/50/20
  • Vermont 25/50/10
  • Washington 25/50/10
  • Wisconsin 50/100/55
  • West Virginia 20/40/10
  • Wyoming 25/100/15

What do these numbers mean? Let’s take Wisconsin as an example. The minimum is 50/100/55 – 50 and 100 refer to the limits of coverage for bodily injury while 55 refers to the limit of our coverage in terms of property damage. This means that in a state minimum of 50/100/55, the maximum that your insurance will pay is only up to 50, 000 with a 100, 000 provision per accident. The problem with this is that what if there are more people who need 50, 000 because of bodily injury? You would either have to shoulder the costs or get sued for them. The last number of course is the minimum that your insurance will pay for property damage, if it goes over that number, then you would have to pay for the remainder.

Some people only get coverage based on the minimum requirement of their state but if you look at the example above, one can see that this minimum is not enough and will not even cover other expenses.

Think of it this way, good auto insurance policy is an investment. That is why you should at least get other auto insurance coverage aside from what is required.

 Posted by admin at 2:47 pm  Tagged with: , , , ,
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